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Philip kotler marketing management summary prepared by subhank rajguru pgdm, bimtech index chapter 1 marketing in the 21st . 27 lessons that philip kotler, the father of modern marketing, has given and that you can't leave out of your digital strategy in order to improve results. A detailed summary of phillip kotler's marketing management book.
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Steven kotler is a new york times bestselling author, an award-winning journalist and the cofounder and director of research of the flow genome project. Philip kotler (1986) ,the prosumer movement : a new challenge for drug abuse, and the consumers' turning away from professionals he notes that more.
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